Other

Jobs to be done

For locaties.nl there were several target groups with different needs. By conducting interviews and translating jobs to be done, there could be concrete principles designed to improve the location site for the 3 different target groups.

Research responsibilities at FedEx

At FedEx I was responsible for the research activities and the SD activities.

For the Pick-up product this was:

- Interviews with customers

- Card Sorting notification research

- KANO study where the results led to the roadmap of the product.

For the E-Commerce product this was:

- Assumption mapping

- Customer Journey

- UX testing